A corporate identity or corporate image is the manner which a corporation, firm or business presents themselves to the public
Corporate identity is a primary goal of the corporate communications, for the purpose to maintain and build the identity to accord with and facilitate the corporate business objectives.
The concept of corporate identity is akin to what we refer to when we talk about our own identity, the specifics that differentiate us from others. It is our personality and character that maintains our individuality, which we express through how we behave, speak, and even what we wear.
Corporate Identity expresses your business's brand personality and sets you apart from the competition.